{"product_id":"feverfew-vegmo-snowball","title":"Feverfew 'Vegmo Snowball'","description":"\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cem\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0632\/3181\/9838\/files\/bdriorganicsmall.jpg?v=1757492608\" alt=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eTanacetum parthenium\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch6 class=\"p1\"\u003e\u003cb\u003eAvailable July 2026 – Email Notification\u003c\/b\u003e\u003c\/h6\u003e\n\u003cp\u003eCharming cold-hardy annual producing masses of petite, double white button blooms on airy stems—perfect for adding texture and lightness to spring arrangements.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\"\u003e\u003cspan style=\"white-space-collapse: preserve;\"\u003e\u003cstrong\u003eCold Hardy - Easy to grow\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\"\u003e\u003cspan style=\"white-space-collapse: preserve;\"\u003e\u003cstrong\u003eMasses of double white button blooms\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\"\u003e\u003cspan style=\"white-space-collapse: preserve;\"\u003e\u003cstrong\u003eFlowering initiated by long day length\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\"\u003e\u003cspan style=\"white-space-collapse: preserve;\"\u003e\u003cstrong\u003eVigorous branching habit\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"white-space-collapse: preserve;\"\u003e\u003cstrong\u003eVery productive\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSown in autumn, it overwinters beautifully and flowers generously on very long stems through late spring and summer.\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eCertified Demeter Bio-Dynamic and Certified Organic\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eSEED COUNT: \u003cbr\u003e\u003c\/strong\u003e\u003cem\u003e\u003cspan\u003eGermination: Lot# % 2026\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2 data-pm-slice=\"1 1 []\"\u003eSeed Raising, Growing and Harvest Information\u003c\/h2\u003e\n\u003cstyle type=\"text\/css\"\u003e\n.tg  {border-collapse:collapse;border-spacing:0;}\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  overflow:hidden;padding:10px 5px;word-break:normal;}\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\n  font-weight:normal;overflow:hidden;padding:10px 5px;word-break:normal;}\n.tg .tg-c3ow{border-color:inherit;text-align:center;vertical-align:top}\n\u003c\/style\u003e\n\u003ctable style=\"width: 100%;\" class=\"tg\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"width: 14.8479%;\" class=\"tg-c3ow\"\u003ePlant Type\u003c\/th\u003e\n\u003cth style=\"width: 10.9123%;\" class=\"tg-c3ow\"\u003eSite\u003c\/th\u003e\n\u003cth style=\"width: 19.1413%;\" class=\"tg-c3ow\"\u003eSpacing\u003c\/th\u003e\n\u003cth style=\"width: 11.6279%;\" class=\"tg-c3ow\"\u003eHeight\u003c\/th\u003e\n\u003cth style=\"width: 11.2701%;\" class=\"tg-c3ow\"\u003eSowing\u003cbr\u003eDepth\u003c\/th\u003e\n\u003cth style=\"width: 17.5313%;\" class=\"tg-c3ow\"\u003eDays to\u003cbr\u003eGermination\u003c\/th\u003e\n\u003cth style=\"width: 14.6691%;\" class=\"tg-c3ow\"\u003eDays to\u003cbr\u003eMaturity\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 14.8479%;\" class=\"tg-c3ow\"\u003eAnnual\u003c\/td\u003e\n\u003ctd style=\"width: 10.9123%;\" class=\"tg-c3ow\"\u003eSun\u003c\/td\u003e\n\u003ctd style=\"width: 19.1413%;\" class=\"tg-c3ow\"\u003e20-30cm apart\u003c\/td\u003e\n\u003ctd style=\"width: 11.6279%;\" class=\"tg-c3ow\"\u003eAutumn sown 90-110 Spring sown 30-60cm\u003c\/td\u003e\n\u003ctd style=\"width: 11.2701%;\" class=\"tg-c3ow\"\u003esurface\u003c\/td\u003e\n\u003ctd style=\"width: 17.5313%;\" class=\"tg-c3ow\"\u003e10-14 days\u003cbr\u003e@ 21°C\u003c\/td\u003e\n\u003ctd style=\"width: 14.6691%;\" class=\"tg-c3ow\"\u003e100 - 110  days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTRANSPLANT\u003c\/strong\u003e\u003cspan\u003e(recommended):  Sow 5-7 weeks before transplanting in either autumn or late winter. Surface sow seeds onto growing medium, but do not cover as light aids germination. Bottom water or mist to avoid covering the seed with displaced soil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTransplant to soil blocks or cells\u003c\/span\u003e\u003cspan\u003e 2-4 weeks after sowing. Harden off before transplanting. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeverfew is a cold hardy annual or short-lived, perennial in cool temperate zones that do not freeze. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAutumn Planting: To achieve longer stems and earlier blooms, we recommend autumn planting (outdoors or covered if it regularly frosts). By overwintering young plants inside a high tunnel for spring harvest, you can attain very tall (up to 120cm) and abundant stems. Transplant 3-4 weeks before first frost. Spring Planting: For optimal stem and flower quality, treat spring-planted feverfew as an annual. Early  spring transplanting will yield long stems and abundant blooms. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDirect sow:\u003c\/strong\u003e As soon as soil can be worked. Gently press the seeds into the soil, but do not cover as light aids germination. Keep soil surface moist until germination. Thin when seedlings have the first true leaves.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHARVESTING\/VASE LIFE\u003c\/strong\u003e: Flowers are wilt prone so harvest in the coolest part of the day. Each spray contains a mass of buds.  harvest when at least one flower is open. Harvest the entire plant at once for ease in handling. Place stems immediately into cool water after cutting.  Can be stored in the cooler, but only for a short time. Expect a vase life of 7 days.\u003c\/p\u003e","brand":"tf","offers":[{"title":"Packet","offer_id":42452029407294,"sku":null,"price":6.5,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0632\/3181\/9838\/files\/vegmo28_731df97a-307d-44da-b7d7-74a121768eb0.jpg?v=1773268222","url":"https:\/\/transitionfarm.com\/products\/feverfew-vegmo-snowball","provider":"Transition Farm","version":"1.0","type":"link"}